Websites are the face of your business or work. That’s why they must look perfect. But only looking is not enough. They have to perform perfection every minute. Anyone from across the world can visit your website any time. That’s why websites don’t rest! While working so hectic, websites make no mistake unless you forget to add or delete some necessary features. Managing SEO is one of these most necessary features. To write SEO friendly text in website is to secure your place on search engine ranks.
Search engines like Google, Firefox, Internet explorer have algorithm to provide the best. They rank the websites according their quality when someone searches for something. If your website appears in top searches, you get more views. More views are equal to more business! That’s why you always strive to write SEO friendly text or content in your website.
But how can you do that? To understand the chronology of SEO you first need to know what you should do. There are some essential things you must do to ensure high SEO for your website.
SO, here are some top 10 tips for you on how to write SEO friendly text or content!
1. Keywords:-
They say perfection is the ‘key’ to success! Here a ‘keyword’ determines the reach of your content. Apparently your business or attention from customers depend on a simple keyword. You need to figure it out every-time you write something on your page.
Keyword is basically what multiple people put on a search bar of the browser. You must have noticed, whenever you search for something, the browser confirms the keyword and highlights it in every website it suggests to you.
There are mainly two types of keywords. First is short keyword and second is long tail keyword. The short keywords hold the title of most popular. But long tail keywords are used to attract specific part of audience.
There are places on the internet where you can find what keywords are being used the most. Google keyword planner is the free platform where you can get the keywords. There are some others like SEMRUSH, Ahrefs, LongTailPro etc.
2. Using Them Correctly:-
But there’s also not a specific number on how many times you should use a keyword. It is said that it shouldn’t be more than 2% of all the content.
There are some places where you can put the keywords and not make it look bizarre. You can put them in title, meta-title, some of the subheadings, in meta description etc. You can mention it in the first and last paragraphs of the content.
3. Length Matters:-
While writing the content, you have to make sure it’s crispy and precise. If you put lengthy text in your content it gets hard to read. Viewer gets tired of reading and switches to another website. You need to figure out the length of the sentence and even phrase.
There’s no ideal measure on how long it should be. But you can maintain it to be not more than 300 words. To figure out what’s ideal for you, you can peek into your competitor’s content and decide.
You can take help from SEO Rambler to analyse it better. With statistics it shows the text length from some top 5 websites.
4. Having ‘Hs’ In Your Content:-
When it comes to writing for content for website, Hs are very important. Right from the coding language to pattern of the draft they hold a place.
As for your content, you need to keep a structure in your mind. From title to end paragraph everything should be planned. You need to make the content simple, with short sentences and easy to understand. Most of the people use mobile devices for reading now. Your lengthy boring content can make them switch websites.
The Hs stand for headings. They should be attractive and precise. You can add one main heading, one sub heading and some pointers to make it easy for the readers.
5. Meet The Expectations:-
Writing for websites is trying to be better than others. It’s about constructing the content to meet the expectations of the readers.
You can take guidance from Google’s ‘people also ask’ category. See what kind of questions they have asked and try to answer them in your content.
6. The Title, Meta-Title And URL:-
The title and meta-title are very important in making the impression. The title appears on the website content when you search. The meta-title appears right below the title highlighting the keyword you searched for. The meta-title shouldn’t be longer than 66 characters.
URL bears the keyword and short description of the content. That’s why it’s important to focus on these to improve SEO of your website.
7. Meta-Description:-
Just like title and meta-title, meta-description also holds an important place. While boosting the SEO of your website you need make the viewers aware that you have what they need. The meta-description does exactly that.
The meta-description appears on your search results just below the meta-title. It contains a short description about the content you are offering. It must contain the keyword. The meta-description should not be more than 156 characters.
8. Images:-
Photos or graphics attract more attention than words. They speak more words than the text. That’s why adding images, graphics, animation and videos in your content will make it more SEO friendly.
9. Links:-
Just like images, putting links about other blogs that might help them helps a lot. This way you can boost the SEO of not only one but two pages at once.
10. Proof Reading:-
This is the final but most important one. You have to check if you have included all the keywords right before publishing. You need to look for mistakes which can cost you viewership. Rectify them and then post the content!
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